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| History |
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| Our Road to Success |
Oriental Marketing Services was founded in 1984 by Mr. Claude Moreno in Hong Kong to support European companies intending to enter the Asian market. OMS has supported many food companies such as Delpeyrat (foie gras), Teisseire (fruit drinks), Bonne Maman (jams) and Biscuiteries Rougier (biscuits) to tackle local markets in Hong Kong, Taiwan, Mainland China and Japan. For example, OMS helped a French food company take a 45% market share for a French biscuit brand in Japan.
Working with key local actors, we discovered the real potential of vocational schools in Asia. We became the exclusive representative in China of the most prestigious Swiss Hotel Management schools (Glion, IMI…), and we developed our own Education department. In 1987, European School Federation (ESF) became the first foreign company ever accredited to work in the education industry in Mainland China. We also promoted European business schools, several famous universities and fashion schools at the same time as we developed our own network in all of these industries.
Expanding our role as a bridge between Asia and Europe, we became consultants for some of the most famous French luxury brands such as Yves Saint Laurent , Azzaro , Jean-Louis Scherrer . To support our Hong Kong office, we opened new offices in Beijing, Shanghai, Guangzhou, and Paris. This network of offices fits our customers' needs and allows us to offer powerful on-site support.
Today, we are experts in multi-format brand development in China (import/export, distribution, franchise, office representation). Our experience covers a wide range of areas, including luxury goods, fashion products, food and beverage, education, services... Among other achievements, we helped the world leader in dry cleaning franchise, 5àSec, to launch its activity in China. We are currently promoting Armagnac in Asia, launching one of the most famous French hairdressing franchises in China, as well as the world leader in luxury grocery and European schools.
Because of the quality of its services and involvement, OMS has been accepted as a partner of the China Chain Store and Franchise Association . It is also has a partnership with the French Chamber of Commerce and Industry in China . Thanks to our experience and success, we now enjoy unique access to these organizations and their information. OMS aims to develop a close partnership and create real added value by being a key participant in their events, as well as by providing professional data and solutions.
With our successful history, we at OMS relish the opportunity to tackle new challenges every day. Our team's involvement and our pro-active strategy guarantees that we will achieve the best results. |
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| OMS Definition |
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| OMS Keys |
Our Business
Located for more than 20 years in Asia, Oriental Marketing Services is an International Marketing and Business Development Consulting company.
Our Mission
To support our clients during their whole Development Process in Asia
-Market Survey and Marketing Strategy consulting, Business Model adaptation, Business Plan and Investment Plan elaboration
-Find the Right Partner : Import, Distribution, Franchise,
Investment, Outsourcing
-Serve as your Representative Office in China: Monitor your Development, Follow-up and Quality Control, Brand Management
Our Strengths
Know How: knowledge of the Chinese Market recognized by specialists
Guanxi – Strong Network in the Chinese Market, which is the key to success in China.
Multicultural team of Consultants and Experts
Strong Presence in China
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