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| OMS Way |
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| Marketing Consulting-Marketing Studies |
To help you to understand the market and to provide you accurate information, Oriental Marketing Services conducts specific market studies for your specific projects.
Through our office network, we run Research and analysis in the 4 main Chinese cities: Shanghai, Beijing, Hong Kong, Guangzhou but also in the developing cities such as Chengdu, Dalian, Tianjin, Harbin, Chongqing, Wuhan... Thanks to our methodology, we give our clients and partners all the information they need succeed in China.
Marketing Studies
Market Size
Competitive Analysis
Customer Behavior
Market Potential
Success Key Factors
Brand equity research
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Promotion policies
Target Definition
Market Trends
Retail Network Analysis
Price Policy Survey |
Marketing Studies - Methods
Official Statistics and Economics Research
Comprehensive field Survey
Face to face interviews with Key People
Qualitative Group discussion with Consumers (Panel)
Quantitative Research
Case Study
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| OMS Way |
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| Marketing Consulting-Marketing Strategy |
To understand the market makes the company satisfy its customers and succeed before its competitors. It remains necessary to understand then adapt the strategy depending on the keys of your market. OMS finds for you those keys…
Marketing Strategy
Price Strategy
In general cases, the reason why so many products fail or don’t rise the expectations is because business owners, corporations and marketers do not know the exact right price to charge before a launch, after a launch, or how to adapt and change the price, in which conditions, years later when the competition is intense. With our knowledge of the market, we study and give you the right price to adapt your strategy and fit with your target.
Product
To face the reality of the market, it is necessary to adapt your product or service. In today’s highly competitive markets, the difference is made by a product adapted to the target customers. To meet their needs, OMS has developed a proven solution:
· Functionality
· Quality
· Design
· Packaging
· Service
· Support
· Warranty
Communication Plan
Our company uses a comprehensive plan to guide our client’s communication efforts to target its diverse audiences. It will result in more clear, coordinated, memorable, and effective messaging. We aim at following the steps below to develop a strategic communications plan.
· Determine goals
· Identify target audiences
· Finalize key messages
· Determine strategies
· Determine activities
· Determine evaluation mechanisms
Place
To reach your target customers, you need your products to be available at the right place, at the right time, and in the right quantities.
· Location
· Logistic
· Channel members
· Channel motivation
· Market coverage
Development Plan
For OMS, the project development plan is not only preparing the overall expectations, definition, schedule and risks of the project to the organization. The key of our success is that we act on setting up a reference point for activating the project, controlling it during its duration and ending the project. It describes the following about the project:
· Purpose/background/approach
Goals/objectives
· Scope
· Deliverables
· Constraints/assumptions
· Related projects/critical dependencies
· Schedule and milestones
· Budget/cost-benefit assessment
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·· Risk assessment
· WBS
· Quality management approach
· Tools and techniques to be used
· Resource estimates
· Standards
· Roles/responsibilities
· Work plan |
SWOT Analysis
A scan of the internal and external environment is an important part of the strategic planning process. OMS will provide you information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. |
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| OMS Way |
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| Introduction |
To find the key of your future success
To implement a project in Europe or in China is not the same thing. The market you target is both far and new for you. OMS adapts your project and business model to the local reality and represents you on the Chinese market.
To ensure its clients success, Oriental Marketing Services has developed a project management concept and organization developed in 4 steps. This complementary and performed solution has been especially set up for our activity, and has been improved thanks to our experience in a wide range of industries.
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