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| Publications and Research |
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| Case Study |
The luxury fashion accessories market in China
Marketing Survey Conducted - 5 months study
Market Survey Content
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Comprehensive survey of the local and foreign Offer
Evaluation of the Chinese Demand
Consumer Profile by region
Depth analysis of the main Luxury Goods Retailing Channel
Comprehensive Price policy Survey
Promotion and Advertising Strategy
Opportunities and Threats |
Methods
Qualitative Study conducted in 4 Cities : Shanghai, Beijing, Hong Kong, Guangzhou
Comprehensive Field Survey at Fashion Accessories point of sales
Qualitative Group discussion conducted with Luxury consumers
Face to face interviews at with sales managers from fashion accessories outlets
Official Statistics and Economics Research
For any detail, please contact our Shanghai office:
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China Franchise Association 