News & Events | Press Review | Career | Contact
  • English
  • Simplified Chinese
  • French

Area of Expertise
Franchise Project Development
First step: Marketing Consulting
Detailed market survey
Development strategy
Creating adapted promotion support to the Chinese market

Second step: Business Connecting
Prospecting and contacting Potential partners
Due diligence and analysis of potential partnerships – Franchisees, Master Franchisee able to develop the specific concept in every area (North, East, South)

Support to negotiation
For the development plan in China we can design a draft of development strategy in two parts. The first part would be the development of the master franchisee in the top cities such as Shanghai, Beijing, Guangzhou, and Hong Kong in China. The second part would concern the development of the master franchisee in each province as a territory.

Third step: Business Development (1)
Opening under partners collaboration in main Chinese cities: Shanghai, Beijing, Canton
Project concept test on the Chinese market
Adaptation to the customers and franchisees needs
Importance of a first model establishment (for customers and potential franchisees)

Forth Step: Business Development (2)
Development with existing Master Franchisee in main cities
Opening of new partnership with new Master franchisees in big cities: Shenzhen, Nanjing, Tianjin, Harbin, Xian, Shenyang, Chongqing…

Partnership Conditions
Our prices depend on each project and mainly on our clients needs. It also depends on the adapted marketing support that our client is willing to give us and on the reputation of the brand. We can decompose our tariffs conditions as follow:

1 – Marketing: Market survey and implementation strategy, media support development, data of prospects.

2 – Business Connecting: Attendance to professional fairs and PR events, research and selection of potential partnerships, business trips organization and help in the negotiation period.

3 – Follow up and business development: partners follow up, commercial development and brand image development.


Copyright 2005 - Oriental Marketing Services