News & Events | Press Review | Career | Contact
  • English
  • Simplified Chinese
  • French

Marketing Consulting-Marketing Strategy
To understand the market makes the company satisfy its customers and succeed before its competitors. It remains necessary to understand then adapt the strategy depending on the keys of your market. OMS finds for you those keys…

Marketing Strategy

Price Strategy

In general cases, the reason why so many products fail or don’t rise the expectations is because business owners, corporations and marketers do not know the exact right price to charge before a launch, after a launch, or how to adapt and change the price, in which conditions, years later when the competition is intense. With our knowledge of the market, we study and give you the right price to adapt your strategy and fit with your target.


To face the reality of the market, it is necessary to adapt your product or service. In today’s highly competitive markets, the difference is made by a product adapted to the target customers. To meet their needs, OMS has developed a proven solution:
· Functionality
· Quality
· Design
· Packaging
· Service
· Support
· Warranty

Communication Plan

Our company uses a comprehensive plan to guide our client’s communication efforts to target its diverse audiences. It will result in more clear, coordinated, memorable, and effective messaging. We aim at following the steps below to develop a strategic communications plan.
· Determine goals
· Identify target audiences
· Finalize key messages
· Determine strategies
· Determine activities
· Determine evaluation mechanisms


To reach your target customers, you need your products to be available at the right place, at the right time, and in the right quantities.
· Location
· Logistic
· Channel members
· Channel motivation
· Market coverage

Development Plan

For OMS, the project development plan is not only preparing the overall expectations, definition, schedule and risks of the project to the organization. The key of our success is that we act on setting up a reference point for activating the project, controlling it during its duration and ending the project. It describes the following about the project:
· Purpose/background/approach
· Scope
· Deliverables
· Constraints/assumptions
· Related projects/critical dependencies
· Schedule and milestones
· Budget/cost-benefit assessment
·· Risk assessment
· Quality management approach
· Tools and techniques to be used
· Resource estimates
· Standards
· Roles/responsibilities
· Work plan

SWOT Analysis

A scan of the internal and external environment is an important part of the strategic planning process. OMS will provide you information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.


Copyright 2005 - Oriental Marketing Services